A simple rule for better product decisions

When a team is stuck between two reasonable directions, I ask one question:

Which option will teach us something useful sooner?

Speed is not the same as rushing. A small, observable decision creates evidence. Evidence makes the next decision easier.

const chooseExperiment = (ideas: Idea[]) =>
  ideas
    .filter((idea) => idea.isReversible)
    .sort((a, b) => b.learningValue - a.learningValue)[0];

The best experiments are easy to understand, cheap to reverse, and connected to a real uncertainty.